Here is a snapshot of the basic demographics:
- Facebook skews female at 76 percent of users; fastest growing demographic is adults aged 65+; 77 percent of users earn less than $30,000/year
- Twitter skews primarily male; 36 percent of users engage multiple times daily; and 27 percent of users earn more than $50,000/year
- LinkedIn is more popular than Twitter among adults; accounts for 50 percent of college-educated internet users; only 13 percent of users engage daily and those users tend to be executive level
- Pinterest is dominated by women; most active users are aged 18–29; income levels are split between limited and affluent
Based on those statistics, LinkedIn is a natural fit for a leadership expert because of the direct access to managers and C-suite executives. Those same managers and executives probably aren’t browsing Pinterest, so spending valuable time and resources developing that platform may not be necessary.
– See more at: http://socialmediaimpact.com/building-online-presence-guide-authors/#sthash.dmRKZhnH.dpuf
Teodor Darabaneanu 